Music Is My Only Reason To Live

Dear friends,

Tomorrow (Saturday April 4th) we are having our Album Release show at The Beauty Bar. It is a very special night for us as we have been working on this record for nearly 3 years, so it really represents a lot. We are asking, begging, pleading that you come out and join us…No I’m not kidding.

You see…local and independent music is suffering. It is an epidemic that is hitting almost every genre and at every level. Whether it’s right or wrong digital music and the internet have rendered the monetary value of music to almost nothing. Thanks to the economy, people are not going to shows like they used to and venues are closing at a higher rate than ever. Does this make you as sad as it does me?

I hope so.

It should because I know that in nearly every one of us there is a song, a lyric, a melody that is part of who we are. Because music helps us grow as people and discover who we are. It challenges us to experience somebody else’s thoughts and feelings and relate them to our own life. At the least it makes us laugh when we first try and dance to it. It’s the most natural drug there is. Everyday people use music to better understand each other and come together.

But know this. It only is going to continue to exist if people can come to a census on what it is worth and what they are willing to pay for it. The problem is, how do you do that? How can you put a price tag on something that has the potential to become invaluable to who you are or to change how you experience life?

I think by doing whatever you can and maybe putting in perspective the value of how you spend your money and where. Why is a song not worth 99 cents when a coffee or energy drink is worth $5? Why is $5 or $10 too much to stop us from experiencing a night of live music yet we’ll pay $30 for a t-shirt or a pair of shoes. By investing in music you are investing in yourself and that investment continues to pay off forever. Think about that.

All I’m saying is that I know in my heart that music is so much more important to people’s lives than they realize. As the artist I can tell you that we make music because it makes us feel good and we want to share that feeling the best way we know how. Every song we write and everything we say is designed to share something with you that we feel you might benefit from. Whether it be a lyric that makes you smile or a funky bass line that makes you dance our intent is to give you something unfamiliar and present you with the opportunity to make it yours for life. If we didn’t sound unfamiliar then we wouldn’t be doing anything new. Unfamiliarity is the feeling that listening to something new creates so EMBRACE it. You’ll never discover anything new if you don’t look in the places that you never have before. Those places are independent record stores, live independent music events not your bedroom on the internet.

So again – tomorrow we are playing The Beauty Bar at 11pm here in Las Vegas. It’s only $5 and might just be the most fun you ever had in a night. Would you have paid $5 to see The Beatles play in your town before less than 25 people knew who they were? Ok – that was a joke, but really – it means a lot for us to share tomorrow night with you. If you can’t make it out the best way you can support us is to buy our record directly through our website (www.ModernScienceMusic.com). 10 songs, $10 and you get free shipping AND a free instant download of the album in MP3 and can be assured that every dollar goes into promoting/touring and recording time as oppose to making iTunes or Amazon.com richer. If you don’t have the cash yet – join our free mailing list. We give away 4 exclusive members only mp3s on ReverbNation.com/ModernScience

Tell your friends, tell your parents, tell your grandparents. Repost this in a bulletin, or your blog or print flyers for your friends and thank you to all those in advance that show up.

Your friend in song,

Kane Churko